Email Marketing Is Not Dead Nor Is It Dying
You’ve heard it before – a highly effective method to generate online cash is to market and sell stuff straight to your email subscribers. This form of selling using email is known as email marketing.
Is Email Marketing What You Want To Do?
If Email Marketing is one of your marketing goals you need a program or better yet a platform to handle the heavy lifting so to speak.
I have tried free and frankly, that route sucks. If you are serious about it check out my review of GetResponse by clicking the link under this statement.
It really rings true when you hear “you get what you pay for.”
Get Back To Basics To Make Money With This Method Of Marketing
Any successful internet marketer will tell you this technique plays an important role in their marketing. A few minutes spent on a forum that is dedicated to IM and you are likely to find hundreds of threads discussing how important email marketing is.
These messages are usually about the newest and most impressive super-secret tactic to earn money. You need to go back to basics if you really want to take advantage of this method to make money.
Don’t Be Sneaky With Your Subject Lines
Spend some time working on your subject lines. Nowadays, most email clients have spam filters that are insanely sensitive. To get around this many Email Marketers misspell certain words or use numbers instead of letters.
This the last thing you should do. Keep your subject lines short and to the point. You also want them to be enjoyable and eloquent. A subject line like “Today I’m Going to Reveal the Secret to How You Can Make A Fortune Overnight!” will land your email in the spam folder before you can blink.
An email with “Email Newsletter Volume #5: Tips for Improving Your Business’s Bottom Line” is going to do much better.
Your Audience Deserves Better Than Reconstituted PLR
Don’t stoop to using reconstituted PLR content in your emails. Lots of email marketers try to fill out their messages with poor quality PLR. Your audience deserves more. It is true that there are slow news days.
Yes, creating content that will offer your readership value takes time and effort. It doesn’t matter! You are better off mailing less frequently but with great content than the reverse.
Your readers would rather not be bombarded with mediocre work. If you adopt the less but better quality approach, they’ll love you for it.
It’s Not About The Sell With Every Email
Most notably, you should keep the communication open between you and your list. There are no similarities between not trying to overwhelm people and not being there at all.
Unless it is essential, your gut could be telling you not to disperse emails. This is accurate for selling, but you still need to communicate on a regular basis.
This most effortless technique for doing this is to send out a regular information based newsletter. You should connect often. Selling should be done infrequently. You should do okay if you remember that fraction.
When You Lose Success Get Back To Basics
There is a wide range of issues to deal with when you want to succeed with email marketing. It could be that you found some success but now aren’t doing as well as you like.
It doesn’t matter why you are doing it, you simply have to keep in mind that the best way to make money is via the basics.
Don’t be gullible and fall for the first shiny new method or promise that is overhyped. Keep applying what worked for you before. You can’t make a mistake when you stick to the essentials.
Get Permission Or Brake The Law…
All of us in online marketing or business understand about creating an email list. When you gain trust and permission, then you can let loose your own brand of constructive relationship building and marketing.
If you would like to market via email, then by law you need to gain their permission. Developing relationships is a truly smart way to approach doing business and especially email marketing.
Even so, it is not hard to see all the businesses that do not practice sound relationship building strategies. When you send your promo emails to a list with weak relations, then you will never gain much from it. It seems a practical thing that if you are going to put forth the attempt, then you ought to do it right so you generate income.
Send Emails Relevant To Why Subscribers Signed Up
It is not so unusual for marketers to make mistakes in their targeting when they get subscribers to their lists. In other words, the list just isn’t targeted to the appropriate people for your offers.
How you attract your subscribers and where you get them from are two hugely important aspects of concern. Is your opt-in copy in proper order, or appropriately targeting your market?
People that opt-in from your website or blog will usually tend to be more targeted since they came from your site in the first place. If you gain subscribers using a squeeze page, then naturally the same applies relating to targeted copy.
All has to be crystal clear when you are building a list because that is the only way to prevent an untargeted list.
It’s Crucial That Your Subscribers Trust You
Online marketers who aren’t a household name in their markets have to try a lot harder to get people’s interest. It is not enough to simply tell people, you must show them what you have to offer. Keep in mind that you want people to consider you either an expert or someone with an above average knowledge of that particular market.
A lot can be achieved with proper positioning in your market. Going beyond that, your viewers need to be able to possess some sense of trust in you. It may well not be such a concern about spam as much as it is a decision of whether or not you are worth their time. So the more you can ‘wow’ them, the better off you will likely be in terms of gaining their regard.
Be Real, Be Honest, People Are Tired Of The Bullshit
It is amazing because people like it when they meet someone who is just friendly, helpful and is willing to provide solutions. But when we say, you, we actually mean the content you provide on your site.
People are tired of the scams and worthless information is so often thrown together. Maybe we do not need to tell you how much garbage is out there, and people simply desire what is real and actionable for them.
The online business kiss of death is to be irrelevant because of bad or otherwise substandard content.
So You’re Building A List Now What?
Pretty much every web marketer knows that they need to create a list of emails to which they can send messages that market their products and their services.
Email lists are harped on even more than any other issue in the internet marketing world. Naturally, it is one thing to know that you need a list but knowing what to do after you’ve built it is something different.
How can you ensure your email marketing is successful? We thought we would do some checking and these are the issues you’re most likely going to need to find out how to deal with as you make your way in the field of email marketing.
You Have To Give People A Reason To Read Your Emails
Sorting is inevitable; accept it. These days just about every email is put through various sorting methods that are used by email clients and Internet Service Providers.
Do not ever assume that the emails you send will automatically be delivered to one primary email address where somebody is going to have to deal with it in some form or fashion.
It’s not unusual anymore for an email to automatically get shuffled into a folder where it will be automatically overlooked or deleted by the recipient.
Put some work into ensuring that the people you send the email to are in fact going to want to read it. Pay attention to developments, content, and so on.
Mobile And Social Media Is Where Internet Marketing Is Going
Stick with local, mobile and social. You’ll be more successful if you can show your email recipients that by supporting you, they are supporting local businesses too.
Mobile and social media are where internet marketing is beginning to go. Your email must keep up with that.
This means that, in addition to proving your identity socially to your email recipients, you prove to them that you would like to maintain contact with them as they go about their days and that you understand how their local lifestyles are lead.
This very likely sounds quite corny, but your recipients just want to feel like people, not numbers. This is actually the best way to do this.
You Have To Combine Your List With Social Media
Combine your list with your social media accounts and the social media accounts of your recipients. It is no longer kosher to sit back and grab email addresses through one primary website.
It’s important that the individuals who use social media profiles get in touch with you (Facebook, Twitter, etc) can easily join your list also.
If there is a way to send your emails out to many people through social media, like to Facebook inboxes, etc–you need to do this. You are going to reach so many more individuals this way than you would before this was possible.
Email Marketing Is Getting More And More Complicated
As things advance, email marketing issues become more and more complicated. It wasn’t all that long ago that all it took was a great subject line to ensure that your email was noticed and read.
Today your focus should be on everything from your body content to how the email might be sorted. Additionally, it is vital to cater whenever possible to your recipients. It can be hard to figure out what to do if you are a newbie. Luckily, you can use these hints to help you get a good start.